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Series Overview
Green Initiatives need not come with a heavy price tag. In fact, such efforts are often rewarded with financial savings and opportunities for your newspaper’s brand. That’s why Green Press Initiative and their Canadian partner, Canopy,are coordinating a series of free environmental webinars tailored for newspaper publishers large and small. No fees or travel required!
About your Authors
Green Press Initiative and Canopy are North America’s leading environmental-publishing NGOs. Each has extensive experience working with leading newspaper, book, and magazine publishers, printers, and paper mills on sustainability issues. In the course of that work they have developed many tools and systems to support large publishers in their efforts to
reduce their carbon and biodiversity footprints. Canopy and Green Press Initiative are now working closely with US newspaper publishers to address paper consumption, the area where publishers have the greatest impact, and advancing green innovations across the paper supply chain.
The schedule and topics follow:
June – The Green Advantage: the Business Case for going eco-friendly
Members will learn and discuss:
- Learn how environmental initiatives can improve the leverage of your brand.
- How and why you need to avoid greenwashing.
- How to increase buy-in for green initiatives with your staff and team.
- How to be seen as a leader in your industry.
Members will learn and discuss:
- What are a newspaper’s biggest impacts?
- What tools and support are available to calculate your newspaper’s impact?
- Best case-studies in the business.
- How to report on your companies footprint to improve the integrity of your
brand.
September - Greener newsprint, greener newspapers
Members will learn and discuss:
- What are the opportunities and challenges for greener newsprint in North
America
- What are the opportunities for increasing the rate of recovered fiber use?
- What are the opportunities for tree-free newsprint fiber?
- What role can you play as a publisher to ensure a future for greener
newsprint
November - The “green” medal
Members will learn and discuss:
- What are the opportunities for supply-chain collaboration on green/forest
issues?
- What countries/regions are succeeding with their green initiatives?
- Who is doing it best to innovate on the environment?
- What we can learn from what’s being down elsewhere.
- What can be done to transform North American newspapers into environmental
leaders.
Shannon Binns
Program Manager
Green Press Initiative
(704) 257-6723
http://www.greenpressinitiative.org
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Think change. What seems like only a ripple today, might become the wave of the future.
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